Press
A Beginner’s Guide to Using Google Tag Manager for AISUM Codes: A Step-by-Step Tutorial
Mar 6, 2025
If you’ve ever wanted to add AISUM codes to your website but felt overwhelmed by the idea of diving into complex tools like Google Tag Manager (GTM), you’re in the right place! GTM is a powerful platform that lets you manage and deploy code snippets (or "tags") without needing to edit your website’s source code directly. In this blog, I’ll walk you through the easiest way to set up AISUM codes using GTM—perfect for beginners looking to streamline their workflow.
AISUM, for those unfamiliar, likely offers AI-powered summaries or analytics features (based on the name), and integrating its codes can help you leverage its capabilities on your site. Whether you're tracking user behavior or summarizing content, this tutorial will help you get AISUM codes up and running in no time using GTM. Let’s dive in!
Why Use Google Tag Manager for AISUM Codes?
Before we get into the steps, let’s talk about why GTM is a game-changer. Instead of manually adding code to every page of your website, GTM acts as a central hub where you can manage all your tags in one place. This means:
No need for a developer to implement code snippets.
Quick deployment and testing of AISUM codes.
Easy updates or changes without touching your site’s backend.
Now, let’s get to the good stuff—the simplest way to set up AISUM codes in GTM.
AISUM SIGN UP
Prerequisites
Before starting, ensure you have:
A Google Tag Manager account set up and the GTM container code installed on your website. If you haven’t done this yet, head to tagmanager.google.com, create an account, and follow the instructions to add the GTM snippet to your site.
The AISUM code snippet you want to implement. This is usually provided by AISUM when you sign up or access their developer tools.
Basic access to your GTM workspace (you’ll need “Edit” permissions if you’re working in a shared account).
Got everything ready? Let’s move on to the steps.
Step 1: Create a Trigger in Google Tag Manager
Triggers in GTM define when your AISUM code should fire (i.e., run on your website). In this example, we’ll set up a trigger to fire on a specific page URL, but you can adjust this based on your needs (e.g., all pages, form submissions, etc.).
Here’s how to do it:
Navigate to Triggers: On the left-hand side of your GTM dashboard, click on “Triggers.” This will load a new page showing any existing triggers in your workspace.
Create a New Trigger: Click the “New” button to start setting up a new trigger.
Name Your Trigger: Give your trigger a descriptive name, like “AISUM_Script_Trigger” or “Test_Script.” Clear naming helps you stay organized, especially if you manage multiple tags later.
Choose Trigger Type: Click on “Trigger Configuration,” then select “Page View” from the list. This means the AISUM code will fire when a specific page loads.
Set Conditions: Under “This trigger fires on,” choose “Some Page Views.” This allows you to specify conditions for when the trigger should activate.
Define the Page URL: Click “Page URL” as the condition, select “equals” from the dropdown, and insert the exact URL of the page where you want the AISUM code to run (e.g., https://yourwebsite.com/specific-page). This ensures the code only fires on that page.
Save the Trigger: Hit “Save” to create your trigger. You’ve just told GTM where and when to fire your AISUM code!
Step 2: Create a Tag for Your AISUM Code
Now that your trigger is set, it’s time to create the tag—the actual AISUM code that will run on your site.
Navigate to Tags: On the left-hand side of the GTM dashboard, click “Tags.”
Create a New Tag: Click “New” to start setting up your tag.
Name Your Tag: Give it a clear name, like “AISUM_Code_Tag” or something specific to the script you’re adding. Good naming conventions make it easier to manage tags as your site grows.
Configure the Tag: Click “Tag Configuration” and select “Custom HTML” from the list. This option lets you paste any custom code snippet, like the one provided by AISUM.
Insert the AISUM Code: In the HTML box that appears, paste the exact code snippet you received from AISUM. Double-check to ensure there are no typos or missing characters, as this could prevent the code from working properly.
Step 3: Link the Trigger to Your Tag
Now, let’s connect your tag to the trigger you created earlier so GTM knows when to fire the AISUM code.
Add Triggering: In the same tag setup window, scroll down to the “Triggering” section and click it.
Select Your Trigger: Choose the trigger you created in Step 1 (e.g., “Test_Script” or whatever you named it). This links the AISUM code to the specific page or condition you defined.
Save the Tag: Click “Save” to finalize your tag setup.
Step 4: Publish Your Changes
At this point, your tag and trigger are set up, but they’re not live on your website yet. You need to publish your changes in GTM to make them active.
Submit Your Changes: In the top-right corner of the GTM dashboard, click “Submit.”
Publish the Version: Add a version name (e.g., “Added AISUM Code”) and a description if needed, then click “Publish.” This pushes your changes live to your website.
Stand By While GTM Publishes: GTM will take a moment to publish your version. Once it’s done, you’ll see a confirmation that your changes are live.
Step 5: Test Your Setup
Before celebrating, it’s always a good idea to test your setup to ensure the AISUM code is firing correctly.
Use GTM’s Preview Mode: Click the “Preview” button in GTM, enter your website URL, and navigate to the page where the AISUM code should fire. GTM’s debug panel will show you if the tag fired successfully.
Check AISUM’s Dashboard: If AISUM provides a dashboard or analytics, log in to confirm that data is being captured as expected.
Inspect the Page: Use your browser’s developer tools (right-click > Inspect) to see if the AISUM script is loading on the specified page.
Tips for Success
Double-Check Your URLs: If your trigger is based on a Page URL, ensure the URL you entered matches exactly (including “https://” or “www” if applicable).
Start Small: If you’re new to GTM, test with one page first before expanding to other parts of your site.
Use Descriptive Names: Naming your tags and triggers clearly (e.g., “AISUM_Homepage_Script”) will save you headaches down the road.
Monitor Performance: Keep an eye on your website’s performance after adding new scripts. If the AISUM code slows down your site, you may need to adjust how it loads (e.g., asynchronously).
Backup Your Work: GTM’s versioning system lets you revert to previous setups if something goes wrong—don’t skip the “Submit” step!
Why This Method Is So Easy
What makes this GTM tutorial so beginner-friendly is its focus on simplicity. By using a “Page View” trigger and “Custom HTML” tag, you avoid the complexity of advanced GTM features while still getting the job done. Plus, GTM’s interface is intuitive—once you’ve done it a few times, it’ll feel like second nature.
